must say, considering we are doing sound & motion for our project, it felt like the end of the reading tapered off without an adequate set of examples for this element. ah well.
Q:
i loved the phrase "craving the curated experience." for me it sums up what information graphics is all about: as users we want to be led around, directed which way to go, and sometimes even told how we should feel. and with the overload currently bombarding consumers, it seems that people would understand that much of the time less is more in terms of directing the viewers. then why, over and over again, do designers still feel that more is more? we are inundated enough as it is; why make it harder for us?
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3 comments:
Personally I think it comes from an educated eye. The designer may have the eye for something, but more often than not the clients people work for have an uneducated taste about design, and don't really understand how to reach their markets. They may not understand the power of simplicity. Look at apple, all of their designs are minimalist and they sell their stuff like hot cakes, but they have a team and leader that understands design and the consumer.
I agree that less is more. Personally, i really like clean, structured design and i loooove negative space. Graphic designers design for the public. Not everyone is going to slow down and examine every piece of information in the piece, which is why I think simplicity is successful as well.
great
please go and read jay's question and comments.
less is more, less words are clearer than more, more space is easier to "navigate" than more....
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