brain storms

CONCEPT & STORY

21.5% of respondents who failed to vote in the 1996 elections said they had no time.

As the world becomes more globalized, the business world keeps up the pace. The internet expands exponentially and information and work overload overwhelm. Daily schedules are busier and people have a hard time escaping and finding time to relax and fully take their minds off constant worries.

This spot portrays voting as not another responsibility to place into a loaded schedule, but instead a break from regular programming and an escape to relax and take well-earned time to make choices that could easily affect their everyday lives.

ASSOCIATED WORDLIST

schedule
overload
burden
strain
busy
stress
speed
nervous
obligation
burden
charge
clutter
maze
confusion
/
take a break
positive
relax
unwind
slow down
easy
unwind
paid vacation
free time
personal
“me”
individuality
/
modern
work
meeting
school
social
family
commute
productive
efficient
organized
time
money
/
helpful
dedicate
commit
public
just cause
choice
contrast

KEYWORDS

burden: a load, esp. a heavy one; a duty or misfortune that causes hardship, anxiety, or grief; a nuisance; the main responsibility for achieving a specified aim or task

unwind/relax: make or become less tense or anxious; rest or engage in an enjoyable activity so as to become less tired or anxious; cause (a limb or muscle) to become less rigid; calm down

efficient: achieving maximum productivity with minimum wasted effort or expense; working in a well-organized and competent way; order, coordination

moodboard

i'm not happy with it. i don't know where i'm going even though i've been trying to brainstorm for a long long while now.

:/

qft

wordsarepictures.co.uk

don't know much about this designer but just ran across this lovely poster on ffffound.com. so so unfortunately true. also, he's done some beautiful experimenting with a program called cinema 4d...wowowow type rendering. can't believe this is digital.



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also, etta james is killing it right now. moodboard is not nearly so successful, yet.