reading three

+ project's background and goals
+ have a GOOD PLAN : clarity & orderliness
+ 1–? pages : however many you & the client need
+ key reference in case members change, details are forgotten, client approval, etc.
+ perhaps for project teams' eyes only – client info : quirks, likes/dislikes, design team tips
+ creative brief writer should have first-hand experience with client & good writing sensibility
+ created for posterity : refer to as a basis for design decisions made

"there's simply no right or wrong way to do it."

TYPICAL OUTLINE>>

1. client information
• noteworthy bits, client background, competitor overviews, intended market segments, project context
  
2. project information
• one to two sentence overview, key info & hierarchy to be conveyed, tone, challenges to overcome
3. project goals & requirements
• problem to solve, opportunities, obstacles, technical details, guidelines, & what will be considered "successful"
  
4. project logistics
• deliverables (page count, document size, file types, etc.), project team's individual roles and responsibilities, schedule, budget

PERSONAS>>
"walk a mile in the shoes of your viewers"
+ use : research, common sense, and overall project know-how to form a sample target audience
+ save time & money by theorizing what the project will look like in the real world
+ sample elements : personality attributes, desires, needs, habits, capabilities, interests, lifestyles, attitudes, values
+ better to create with client & design teams together : creative input, team-building exercise
+ give a name, picture, scenario : dimension & character

///

not all of these parts are incorporated into our project, but this gave me a nice run-down on what i should strive for.

oh god

i've been sitting at the computer for two hours and just opened after effects. i am a fool! i have a feeling this week is the week i freak out and next week i either A) get fucked by going to chicago and am impossibly behind or B) feel so rejuvenated that i get all kinds of automatic A plusses.

time will tell.

in twenty minutes i'm going to bed, progress or no. my eyes need to not be open anymore.

hooliganship!

foolishly enough i didn't think to blog about this before it happened. hooliganship rolled through the wonder fair gallery downtown on tuesday and it was great! i missed it when they played at the spencer two years ago and finally i got to see them. they have a new show/finale that involves 3D glasses (see second video) and their animations are complex and nonsensical and ridiculously cheery as ever. hooray!





http://www.hooliganship.com/

lordy, i don't know after effects yet and the animation i'm trying to do is way over my head. hope it works, someday.

to suggest

the freedom of youth
activity
busy-ness
energy & excitement
expression
speed
vivid color & experience

& the break from it all, if just for a moment.

storyboards

was hoping to make some animated GIFs for my storyboards, but type is definitely still due tomorrow...

storyboard 1
storyboard 2

reading two

must say, considering we are doing sound & motion for our project, it felt like the end of the reading tapered off without an adequate set of examples for this element. ah well.

Q:

i loved the phrase "craving the curated experience." for me it sums up what information graphics is all about: as users we want to be led around, directed which way to go, and sometimes even told how we should feel. and with the overload currently bombarding consumers, it seems that people would understand that much of the time less is more in terms of directing the viewers. then why, over and over again, do designers still feel that more is more? we are inundated enough as it is; why make it harder for us?